On March 12, the list of winners of the 2020 "Tell China’s stories" Creative Communication Contest was officially announced. After several rounds of selection, the documentary "The Man in Lead" presented by the School of Journalism and Communication of Shandong University stood out from more than 10,000 works and won the first prize.

The 2020 " Tell China’s stories" creative communication Contest is guided by the Information Office of the State Council, hosted by the China foreign language Publishing Administration, undertaken by the Academy of Contemporary China and World Studies, China Internet Information Center, and the Research Committee on the History of Public Relations of the Chinese Association for History of Journalism and Mass Communication specially invited. Since the competition was launched in June 2020, local sub-stations have been launched in 9 provinces or cities. During the collection period, a total of 13,146 entries were received from all over the country. "The Man in Lead" became the only work in the Shandong Division that won the first prize.

On July 17, 2020, with the support of the School of Journalism and Communication, Professor Zang Lina, director of the Advertising Research Center of Shandong University, led a team to plan a project of the communication of national medical humanities public welfare named "Hello, Doctor!", WEGO Holding Co., Ltd., a well-known domestic medical device enterprise, provided exclusive sponsorship for this public welfare creation. The project's first documentary "The Man in Lead" is based on the special group of doctors in the Shandong Provincial Third Hospital - they wear protective suits weighing more than 30 kilograms to perform surgery on patients, and the radiation they receive every day is equivalent to thousands of shots Chest X-rays, they were called "The Man in Lead".

As the general planner of this work, Professor Zang Lina said frankly: "During the epidemic, the medical and nursing groups have received unprecedented attention, and this attention should not become a thing of the past when the epidemic now is effectively controlled. For medical staff like Zhang Kai, the heavier responsibility on their shoulders is life. We hope to use the ‘Hello, Doctor!' project to truly reproduce the group portraits of doctors in the new era, enhance the public's understanding of the medical and nursing groups, and lead the social trend of respecting medicine and health. "