Prof.DAI Yuanchu, Ph.D. in media economics, is currently the executive director of the public opinion research center of Shandong University, a professor and doctoral supervisor of the School of Journalism and Communication of Shandong University. He is also one of the first batch of special researchers of CCTV Think-tank, an expert of CCTV+ Think-tank, a visiting researcher of the Academy for International Communication of Chinese Culture of Beijing Normal University, a member of Microblog Management Expert Committee of Cyberspace Administration of Beijing, an editorial board member of Global Communication and a consultant of Modern Advertising.

He has been engaged in the researches on the relationship between public opinions and social development in cyberspace for a long time, providing professional data-based public opinion consultancy for decision-making bodies, enterprises and institutions. He has paid close attentions to the convergences of the traditional media and the evolutions of communication methods in the digital era. Also, he has in-depth understandings on cultural industry and branding. He is expert in providing strategic consultation for many national media, as he grasps the trend of media industries under a big picture. His empirical works focus on the international communication effects to support the public opinion guidance. He also keeps providing academic supports to Chinese global communication practices. He has rich work experiences in official media besides his researches, which support him to hold a panoramic view on the run of broadcasting industry under the context of Socialism with Chinese Characteristics.

In Teaching Courses

Media Economics

Selected Publications

1.Core Breakthrough of Media Ecological Construction in the Era of Media Convergence, Modern Communication (CSSCI Journal), April 2015;

2.Improving the Influences of Public Opinions with Innovations of Neo-Mainstream-Media, Media (CSSCI journal expansion), August 2017;

3.The Chinese Power Approaching the Center of the World's Public Opinion Field, International Communications, December 2017;

4.Comparative Analysis of International Cognition and Self-cognition of China's National Image, international communication, No. 2, 2016

5.Big Data and the Possible Space of the Innovation of Journalism and Communication, Youth Journalist (Chinese Core Journal), No. 11, 2015

6.Evaluations and Improvements of External Communication Effect in the Era of Big Data, External Communication, 2014, issue 10

7.The Revolution of Communication Technology and the Value Transformation of Platforms, Youth Journalist (Chinese core), 2013, Issue 9

8."Cultural Discount" and the Intercultural Communication of City Branding, Youth Journalist (Chinese core), 2012, issue 12, I

9.To See the Necessities of Third-party Supervision of the Ratings Survey from the Perspective of Media Economics, China Radio & TV Academic Journal (Chinese core), No. 11, 2011

10.An Evaluation Research on the Effect of Chinese and Foreign Digital Media Content Supervision System, Modern Communication (CSSCI Journal), No. 1, 2008

11.The Relationship between Telecommunications Law (1996) and Institutional Evolution of Tele-media Regulation, Chinese Journal of Journalism and Communication (CSSCI Journal), No. 5, 2007

12. The Deconstruction and Reconstruction of China's media Industry Regulation, Youth Journalist (Chinese core, the full text reprinted by the National People's Congress), No. 2, 2006

Monograph

The Reform of Media Regulations in the Era of Convergence: Behavioral Logic, European and American Experience and China's Approach, People's Daily Press, First Edition, January 2014

International Exchanges

Participated in the 67th Annual Meeting of the World Public Opinion Research Association and read out the paper-Complementary Distribution of Public Opinion Fields and Effective Capture of the Real Public Opinion, September 2014

Representative Projects

In October 2018, he participated in the Research on the R&D Mechanism of Chinese Network Variety Show, which was specially entrusted by SARFT

In December 2016, he presided over the Research on Internet Public Opinion Guidance Strategy in the Context of Big Data, which was entrusted by the Ministry

In June 2016, he presided over the Evaluations and Analysis of International Communication Influences of Chinese Media, which was entrusted by the Ministry

In August 2008, he participated in the Research of National Digital Media Content Supervision System, as one of the 985 research projects.