Yu Xiaofeng

School of Journalism and Communication

Shandong University

27 Shanda Nanlu

Jinan, Shandong, P.R.China 250100

yuxf@sdu.edu.cn

Education

Ph. D. Chinese Modern and Contemporary Literature, Shandong University, June 2006.

M. A. Chinese Modern and Contemporary Literature, Shandong University, June 2003.

B. A.  Japanese Language and Literature, Shandong University, June 2000.

Position

2016.9 - Present: Associate Professor,, School of Journalism and Communication, Shandong University

2017.12 - 2018.3: Visiting scholar, The Faculty of Arts, The University of Adelaide

2015.7 - 2016.7: Visiting scholar, The Department of Media Culture, The City University of New York

2012.9 - 2014.9: Post-Doctoral fellow, Journalism School, Fudan University

2012.5 - 2016.9: Lecturer, School of literature & Journalism, Shandong University

2011.7 - Present: Director, Huaxia Culture Research Center, Shandong University

2006.7 - 2012.5: Program officer, Department of International Affairs, Shandong University

Areas of Specialization

Cultural Communication

Artistic Dissemination

Ecocinema

Grants and Projects

2016 Media Ecological Environment and Policy Adjustment of China's Teleplay Industry won the first prize of “The 4th Outstanding Achievement of Social Science Popularization and Application in Shandong Province”;

2015 Innovation of Lu Dramas’ Scenarios : Reflections on Cultural Ecology and Media Ecology won the three prize of “Shandong Academy of Higher Learning Excellent Scientific Research Achievement”;

2014 Cultural Ecology Interpretation of Lu Drama's Theme Innovation won the first prize of “Shandong Social Science Forum Excellent Paper”.

2017-              “A research on creation and communication of Chinese ecological film”

                        Social Science Foundation of the Shandong Province,China

                        Independently

2017 -             “Chinese Ecological Film and Ecological Culture Communication”

                         Young Scholars Program of Shandong University (YSPSDU)

                         Independently

2017 -             “A reasearch on the construction of contemporary Chinese red revolutionary news culture from the perspective of historical data”

                        Youth team of Shandong University

                        Jointly

2013 - 2017     “A study of Chinese Contemporary Journalism Theory System”

                        The National Social Science Fund of China (NSSFC)Jointly

2013 - 2017     “Dissemination and Cognition of Confucianism in the West”

                        The National Social Science Fund of China (NSSFC)

                         Jointly

2012 - 2014     “Environmental Aesthetics and Transformation of Aesthetics”

                         Ministry of Education’s Grants for Humanities and Social Sciences (KRI)

                         Jointly

2012 - 2014     “A Study on Innovation and Development of Lu Drama: Compose the Plays on Diverse Subjects and Construct a Whole Industrial Chain”

                         Press, Publication, Radio, Film and Television Bureau of Shandong Province, China

                         Independently

Books

Forward Position of Communication (Jinan: Shandong University Press, 2016)

An Analysis of Photographic Works (Shanghai: Donghua University Press Co, Ltd, 2013, reprinted in 2016, third-printed in 2019)

(with K.G. Tu, W. Zhang, J. Zhang and F.F. Wang) An Introduction to Social Culture (Jinan: Shandong people's publishing house, 2014)

An Analysis of the Female Image in Chinese Modern Popular Novels (Qingdao: Qingdao Publishing Group, 2008)

Selected Publications

Revolutionary Culture in the Perspective of Field Theory and the Cross-field Communication of Yimeng Spirit, Shandong Social Sciences, 2018(4), CSSCI;

Devil, Enemy, Holy Spirit: A Rebuilding of the Ecological Ethic of Wolf in Chinese Films, Film Art, 2017(3), CSSCI;

Ecocinema: The Extension and Expansion of the Target of Ecocriticism in Contemporary China, Film Art, 2016(2), CSSCI;

Construction of Ecological Civilization and Theme Innovation of Film and TV Drama, Modern Communication, 2015(5), CSSCI;

Japanese Journalism Practice and Ideological Characteristics in the Digital Age, Journalism Lover, 2016(7);

American Journalism Practice and Theory: Based on the Theory of News Field, Journalism Lover, 2016(5);

Media Ecological Environment and Policy Adjustment of China's Teleplay Industry, Nanjing Journal of Social Sciences, 2014(12), CSSCI;

Observation and Anticipation of Anti-Corruption by Media, News and Writing, 2014(12), CSSCI;

Transformation of Cultural Capital and Extension of the Central Theme Films and TV Dramas’  Scenarios, Contemporary TV, 2014(7);

Innovation of Lu Dramas’ Scenarios : Reflections on Cultural Ecology and Media Ecology, Shandong Social Sciences, 2014(6), CSSCI;

The Stage Construction of Chinese Ecological Films and Teleplays: Base on Media Ecological Environment, Dongyue Tribune, 2014(4), CSSCI;

Loren Eiseley's Ecopoetics, Journal of Jiangsu University, 2014(1);

The Evolution of Woman Costume Culture, Social Sciences Weekly, December 15, 2011;

The Internationalization of Education and the Construction of Harmonious Culture, Dongyue Tribune, 2008(5), CSSCI;

The Fairy Tale Characters in Popular Culture, Shandong Social Sciences, 2006(5), CSSCI;

Discussion on General Links among World Literature, Pacific Journal, 2006(4),CSSCI;

Post-modernism of Mass Culture, Dongyue Tribune, 2006(3), CSSCI.

Courses Taught

Research on Theories and Practices of Art Communication

A Study of Film and Television Culture

International Communication

Public Relations