Liu Jia graduated from Loughborough University of the UK in 2004.At present, she is an associate professor and a master's degree supervisor in Journalism and Communication School of Shandong University.

Professor Liu mainly teaches undergraduate and graduate courses such as Integrated Marketing Communication, Media Economics, Media Management, New Media Marketing and Market Research.Dozens of papers have been published, and more than ten scientific research projects at the national and provincial levels have been undertaken and participated in. Her main research areas are Language and Cultural Communication, Media Economy, Integrated Marketing Communication.