Zang Lina, Professor of School of Journalism and Communication, Shandong University, Director of the Institute of Communication Studies, Director of Advertising Research Center of Shandong University, Postdoctoral of Brand Communication Direction of BGSU State University, Ohio, USA, Member of the China Advertising Association Academic Committee, Member of the Propaganda Committee of the NLD Central Committee.

Research direction: brand strategy, integrated marketing communication, advertising creativity, cultural and creative industries.

Undertake courses: advertising, brand strategy and creative communication.

Main academic achievements: In recent years, published more than 30 academic papers in the core journals such as Chinese Journal of Journalism & Communication, Modern Communication, Contemporary Communications, Shandong Social Sciences, Modern Advertising, Artist magazine from Taiwan, Journal of Shandong University, etc. Published 4 individual monographs and teaching materials.

Representative papers include: A new model for interactive communication research based on SOLOMO applications, A new method to expand online advertising consumer research from "User-Generated Content" (UGC), A new approach to brand communication based on big data research ,etc.