On October 26, associate researcher Yang Xiaodong and her postgraduates Su qi, Wei lai, Li Zhuoran, Li Yijing from School of Journalism and Communication, Shandong University attended New Media International Forum jointly held by Shanghai Jiao Tong University and International Communication Association(ICA), whose theme is “New Era of Artificial Intelligence: Emerging Media, Industry and Society ”

This academic forum was held in Minhang campus of Shanghai Jiao Tao University welcoming more than one hundred representatives around the world, such as president of ICA Terry Flew, former president of ICA professor Ang Peng Hwa, professor Patrice Marie Buzzanell, director of social media laboratory of Stanford University, editors in chief of SSCI, CSSCI journals, e.g. Journal of Computer-Mediated Communication, representatives of Tencent, ByteDance, Baidu, etc. deans, professors from famous universities, scholars around the world. They joined together to discuss the developing trend of various emerging media in AI era as well as advanced achievements concerning newest industrial applications and social effects.

This forum picked out more than 150 papers, including two academic papers, namely “Empirical Research on Influencing Factors of Undergraduate Bullying” and “Mechanism of Media’s Action on Public Behavior about Environmental Protection from the Perspective of Theory of Planned Behavior: a Haze Governance Perspective” written by Yang Xiaodong and her postgraduates. The two papers were demonstrated in subforums “Environment, Health Communication and Risk Perception” and “Public Communication and Media Ethics”. There were five papers written by teachers winning awards, including Yang Xiaodong group’s paper—“Environment, Health Communication and Risk Perception” and “Public Communication and Media Ethics”.